What is SEO for an online store?

It's important to understand SEO, or natural search engine optimization, in order to implement an effective strategy aimed at improving your site's visibility and positioning on search engines.

First of all, let's explain what SEO is and what it's for. This term covers all the processes involved in optimizing your web site in order to obtain more quality traffic from search engines. In other words, every time a web surfer types in a search term related to your business, good SEO ensures that your site appears in the very top positions. We generally distinguish between free search engine optimization (SEO) and paid search engine optimization (SEA). But there are other areas that have an impact on a site's positioning, such as its presence on social networks. Whether it's SEO, SEA, SEM or SMO, the ultimate goal is always the same: to increase your site's visibility and traffic.

It involves modifying the files on your website and carrying out a number of actions to facilitate indexing by search engines. As a general rule, there are three ways to optimize a site for SEO: - technical improvement: this includes URL rewriting, the use of a robots.txt file, the generation of sitemaps, reducing page load speed, optimizing a website for mobile terminals (responsive design) and choosing technologies that don't block SEO.
- the creation of optimized content: structured, tagged content that is as interesting for the reader as it is relevant for search engines is one of the most important factors in good ranking. Web content must be written according to SEO optimization rules (tagging, meta editing, use of keywords and synonyms, semantic cocoon, addition of images and videos, etc.). - internal linking: sites containing numerous pages must implement an internal linking strategy, i.e. define how pages will be coherently linked together. High-quality, well-designed internal links make it easier for indexing robots to crawl pages.

It refers to netlinking techniques for obtaining links and referrals from other sites to increase the trust and credibility of your site or blog. Search engines like Google consider a large number of quality backlinks to be a sign that a site is more relevant and deserves to be ranked higher.

We do everything we can to reinforce the referencing of each store created on les-creatifs.com and thus increase its visibility. Thus, we implement fixed links (such as pretty advertising inserts) from the site's hundred or so hobby, decoration and tutorial pages. we also provide links from other sites we edit: and all this boosts the referencing of each store. All that's left to do is to obtain new links on a fairly regular basis from blogs on themes close to those of the products sold, from forums and press articles.