Guide & tips for craftsmen
Practical guides to help artisans on their creative and entrepreneurial journey, with practical and inspiring advice on all the topics that today's designers need to master: photography, social networking, SEO...
Selling on Instagram in 2025
How will Instagram's algorithm work in 2025? Tips for successfully selling your handcrafted creations on this trendy social network. ...[View article]
Selling in a physical boutique
Selling your creations in a physical boutique can be a great opportunity to promote your work, reach new customers and increase sales. However, it can be difficult to know where to start. How do you find the right location?[View article]
How to optimize Pinterest in 2025
Here's how to optimize your Pinterest account for your designer boutique in 2025.Pinterest has many advantages: it's a social network with very few interactions, and offers long-term visibility.
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Promoting your artisan boutique on social networks
How can you promote your brand and develop your store's sales using social networks, and which ones for which audience?[View article]
Search Engine Optimization (SEO) for an online store
It's important to have a good understanding of SEO or natural referencing, in order to implement an effective strategy aimed at improving your site's visibility and positioning on search engines. ...[View article]