Guide & tips for craftsmen


Practical guides to help artisans on their creative and entrepreneurial journey, with practical and inspiring advice on all the topics that today's designers need to master: photography, social networking, SEO...

Selling in a physical boutique

Selling your creations in a physical boutique can be a great opportunity to promote your work, reach new customers and increase sales. However, it can be difficult to know where to start. How do you find the right location? [View article]

sell in-store

Search Engine Optimization (SEO) for an online store

It's important to have a good understanding of SEO or natural referencing, in order to implement an effective strategy aimed at improving your site's visibility and positioning on search engines. ...[View article]

seo referencing
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