How to optimize Pinterest for your artisan store
The advantage of this social network is that it's a long-term listing (on average 3 months, so sometimes years for a pin with universal reach) unlike Instagram or Facebook, where posts are rarely offered for more than 48 hours. There's no social interaction, and for a craftsman, that's a real time-saver!
How to optimize your profile
On Pinterest, it's important to work on the profile description, incorporating keywords in the first few lines (the visible part).
The banner should be of good quality and match your store's banner.
In the profile, you should of course fill in your store's web address (this will please Google a lot) and also that of your Instagram account. It's even possible to link these accounts, so every post published on Instagram will be saved as a pin. Beware, its url will be that of the instagram post, which is of little interest: better to replace it with a link to your store.
Your account can show only your own products divided into different "tables" and even sub-tables (by color, for example).
In 2025, there's no point in reposting other pins (unless you're looking to have a table recognized as a reference by Google, which will highlight it in its responses, but that's a whole other job). You also need to take care with the description of each table and incorporate the right keywords.
In 2025, there's no point in reposting other pins (unless you're looking to have a table recognized as a reference by Google, which will highlight it in its responses, but that's a whole other job). You also need to take care with the description of each table and incorporate the right keywords.
3 great tips for Pinterest
Hashtags are now useless on Pinterest; it’s the text in each pin’s description that helps the algorithm understand it.
Very important: you can add text to images to "speak" directly to users, but the algorithm will also take this text into account to understand the image—this is where you can place essential keywords. The name of the photo or video file you’re pinning is taken into account by the algorithm! So be sure to include keywords in the filename.
Very important: you can add text to images to "speak" directly to users, but the algorithm will also take this text into account to understand the image—this is where you can place essential keywords. The name of the photo or video file you’re pinning is taken into account by the algorithm! So be sure to include keywords in the filename.
How to get an audience
To be successful on Pinterest, consistency is key. Ideally, you should post one pin every day—that’s about 25 to 30 pins per month.
If you have few products to showcase, you should vary the content around each product (tutorials, usage ideas, a top 10 list, etc.) to diversify your pins, even if the redirect link is often the same (the product link).
Good to know! On Pinterest, DIY-style pins—which made the platform a success—are still very popular, so it’s important to offer this type of tutorial-style content related to your products. For crafts, this means creating a video demonstrating a technique or the creation of a project related to the shop’s specialty—for example, creating a Pinterest pin that shows how to make a macramé bracelet as a family for a leather bracelet artisan.
If you have few products to showcase, you should vary the content around each product (tutorials, usage ideas, a top 10 list, etc.) to diversify your pins, even if the redirect link is often the same (the product link).
Good to know! On Pinterest, DIY-style pins—which made the platform a success—are still very popular, so it’s important to offer this type of tutorial-style content related to your products. For crafts, this means creating a video demonstrating a technique or the creation of a project related to the shop’s specialty—for example, creating a Pinterest pin that shows how to make a macramé bracelet as a family for a leather bracelet artisan.