How to optimize Pinterest for your artisan store
The advantage of this social network is that it's a long-term listing (on average 3 months, so sometimes years for a pin with universal reach) unlike Instagram or Facebook, where posts are rarely offered for more than 48 hours. There's no social interaction, and for a craftsman, that's a real time-saver!
How to optimize your profile
On Pinterest, it's important to work on the profile description, incorporating keywords in the first few lines (the visible part).
The banner should be of good quality and match your store's banner.
In the profile, you should of course fill in your store's web address (this will please Google a lot) and also that of your Instagram account. It's even possible to link these accounts, so every post published on Instagram will be saved as a pin. Beware, its url will be that of the instagram post, which is of little interest: better to replace it with a link to your store.
Your account can show only your own products divided into different "tables" and even sub-tables (by color, for example).
In 2025, there's no point in reposting other pins (unless you're looking to have a table recognized as a reference by Google, which will highlight it in its responses, but that's a whole other job). You also need to take care with the description of each table and incorporate the right keywords.
In 2025, there's no point in reposting other pins (unless you're looking to have a table recognized as a reference by Google, which will highlight it in its responses, but that's a whole other job). You also need to take care with the description of each table and incorporate the right keywords.
3 great tips for Pinterest in 2025
Hashtags are no longer necessary on Pinterest; it's the content of the description of each pin that will enable the algorithm to understand it.
You can add text to images to "speak" directly to Internet users, and the algorithm will take it into account.
Goodto know! The name of the photo or video file to be pinned is taken into account by the algorithm! So it's important to include keywords.
How to get an audience
To be successful, it's regularity that counts on Pinterest. Ideally, you should publish a pin every day, i.e. around 25 to 30 pins a month.
If you don't have many products to show, you need to alternate content around each product (tutorials, ideas for use, a top 10...) to diversify your pins, even if the redirect link is often the same (the product link).
On Pinterest, DIY pins are always popular, so it's important to offer this type of product-related content.