The carousel has become a flagship format. In 2025, they can contain up to 20 images, a considerable advantage for creators.
Carousels are important because they extend viewing time (a factor taken into account by the algorithm), but above all because they enable a
visual story to be told around a product.
Moreover, they can be recycled into Reels, which increases their reach.
Take particular care to optimize the first 2 slides!
The- first slide must grab attention immediately.
- The
- second slide is aimed at your subscribers. Instagram tends to show them this second image first in the News Feed.
- Use it to hook them and encourage them to scroll through the rest of the content.